The Barion logo stands as a foundational pillar of our identity. It serves as the primary visual marker that defines our brand. Our logo embodies our vision and our tech-savvy nature with its sharp edges and dynamic design.
It is essential that the Barion logo remain free of all graphics, identities, photography, and typography to ensure the clarity of the identity. We maintain clear space around the logo to ensure legibility and allow for easy recognition.
Placing our logo in the corner makes it visible without taking up too much room, especially digitally. This is a principle we follow even in print. However, it could also be placed dead centre if circumstances warrant.
Our tagline “Accept. Automate. Grow” is special to our branding, and is sometimes featured along with the logo to give customers the full impact of our brand in a single glance.
However, it’s important to make sure that there is adequate space between the logo and the tagline when used together, so that the logo isn’t crowded or obscured by the text.
When people see our icon, they know they can reliably pay for their products and merchants know they’ve come to the right place to grow their company. In order to retain this sentiment towards the brand, the use of the icon is specific to certain scenarios.
While we're all for a bit of rebellion and adventure, our logo isn't the place to channel that zest! Be very vigilant and stick to our guidelines to steer clear of the following missteps:
